Cindy Tanartah is the mastermind behind ANDSEE, a brand that creates mismatched dream earrings with a focus on detail and wearable art.
Born and raised in Indonesia, Cindy's heritage and culture have been a major source of inspiration for her work. She draws inspiration from her surroundings and the diverse world of art, always striving to find new ideas and push the limits of her artistic abilities.
The brand behind Cindy’s creations has a tale of its own. “To begin with, I wanted a brand name related to my name, playing around with letters and symbols from ‘&C’. When you try to enunciate the whole thing it becomes ANDSEE at some point,” the artist says. “Furthermore, I wanted the name to have a purposeful meaning from my long-cherished dream of creating my own creative space and to see things differently in my own imaginative realm, incorporating that value into my art creations.”
Indonesia, Cindy’s beautiful country, has been such a big inspiration for her as a proud civilian and an artist. “Indonesia has been colonized for more than 350 long years,” she mentions. “What inspired me the most is how diverse we are, just the dedication and perseverance all those years teaches me to never stop and reach your dreams even though you cannot see it at the moment. but you will see it in the foreseeable future.
I’ve always thought out of the box and I am the type of a person who is not afraid to speak my voice in every aspect of my life. I can confidently say, every single art work I’ve made throughout the years says a lot of what I want people to see.”
The Indonesian artist’s first encounter with polymer clay was four years ago, when she wanted to experiment with a new product line. She recalls that it was like a match made in heaven. “I’ve always loved pottery and when I encountered polymer clay, at first I thought the material was almost the same as the clay that I used when I did pottery.” Cindy fell in love with this material because of the flexibility and the large palette of colors it offers.
The artist places a strong emphasis on details and is always searching for new ways to create something that has never been done before. One of her favorite steps in the creation process is mixing colors, carefully visualizing the color palette in her head before beginning her work. Her passion and commitment to her craft are evident in every piece she creates, and she takes great care to ensure that each one is not only beautiful but also full of meaning and symbolism.
“I always visualize my art and the color palette that I want to use all in my head,” she says. And what are her plans for the future? “I am ecstatic and also nervous about this year,” the artist says. “There are so many things I want to do.” For the following months, Cindy has big plans, including launching new product lines, participating in offline markets, and offering online and offline courses.
With her creativity and dedication to her craft, there's no doubt that Cindy will continue to make a significant impact in the world of art and inspire others to find their own imaginative realm.
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